Be a business that feels as good as it performs with customer experiences that hit all the right notes.
180° Customer Blueprint
Here are its core deliverables tailored for your business:
Hone In Your Unique Strengths:
- Company Strengths Overview
- Strategic Vivid Vision Roadmap
- Competitive Analysis Report
- Cultural Landscape Analysis Report
- Market Position Matrix
Deep Dive Into Customer Insights:
- Customer Interview Recordings and Transcripts
- Customer Insight Presentation with Summary of Interview Findings
- Voice of Customer
- Key Customer Segments
- Potent Position Application to Each Segment
The 180° Customer Blueprint builds on the 90° Market Edge Finder’s foundational insights, turning deep customer data into actionable strategies. By understanding and segmenting your audience, and leveraging direct feedback, you create targeted strategies that drive growth and satisfaction. It’s about not just meeting but anticipating and shaping customer needs and experiences.
MAXIMIZE YOUR BUSINESS POTENTIAL WITH CUSTOMIZED STRATEGIC SOLUTIONS
Each service can be tailored to your needs or stack them for a more comprehensive growth.
90° Market Edge Finder
180° Customer Blueprint
360° Innovation Activation| Service Deliverables | Market Edge Finder | Customer Blueprint | Innovation Activation |
| Summary of company’s direction and strengths — Vivid Vision Doc | X | X | X |
| Detailed competitive analysis report of 6-8 competitors | X | X | X |
| Cultural landscape with conversation analysis and keyword report | X | X | X |
| Market position matrix against 12-16 competitors | X | X | X |
| 10 Customer interviews with conversation recordings and transcripts | X | X | |
| Customer insight presentation with summary of interview findings | X | X | |
| Highlighted Voice of Customer with access to use in marketing | X | X | |
| Defined customer segments and opportunities | X | X | |
| Potent position application to each segments | X | X | |
| Survey analysis of 30+ Survey responses from their customers | X | ||
| Quantified opportunity ranking using algorithm | X | ||
| Prioritized opportunity milestone list within an Action Report | X | ||
| Defined success KPIs to track progress against prioritize efforts | X |
180° Customer Blueprint
10 Core Deliverables | Project Timeline: 11 weeks | Investment: $15k usd Here’s why the Customer Blueprint is important for your business:
Provide Deep Customer Insights
Data-Backed Customer Segmentation
High-Level Market Strategy
Actionable Insights