About us

Err, this is kind of about us. Mostly, it's about why we're obsessed with your success and the state of work in the United States and abroad.

The work you do matters. Here's why.

Work is one of the biggest factors to determining a person’s quality of life. As a business owner, you have the power to create an incredible impact on people’s lives – from workers, to clients, and even your purveyors and partners. When mission-driven businesses are able to scale and do so in a meaningful, sustainable way, you’re able to serve your stakeholders, audience, team members, and the environment better.

The result? The world actually becomes a better place.

Did you know?

The average American will spend over 90,000 hours at work over their lifespan.

Data sourced from Gettysburg College

How much do you know about the state of work?

Check out the facts below and see how many you know.

How big is the small and medium business?

There are a whopping 32.4 million small and medium businesses in the United States, according to the Small Business Administration (SBA) – a number that accounts for 99.9% of all (yes, that's correct) businesses in the country. Those small businesses employ 46.8%of the private workforce. Basically, small businesses have tons of opportunities to make BIG impact.

How many workers would say their workplace lacks psychological safety?

Turns out, 52% of workers claimed they would not describe their workplaces as “psychologically safe.” (All Voices, 2021) The term psychological safety was coined by Harvard Business School professor Amy Edmondson, who defined it as “a shared belief that the team is safe for interpersonal risk-taking.” Haboring a workplace that allows psychological safety to flourish not only makes space for people to speak up and share their ideas, but according to google makes highly effective teams.

Does stress impact quality of work?

According to a survey by Anxiety & Depression Association of America (ADAA), 1 out of 2 employees say stress most often impacts their quality of work.

How much is the cost of lost productivity due to loss team members?

The estimated corporate cost of lost productivity in the US economy due employee turnover is $233 billion. (SHRM, 2022)

Not sold on the impact angle yet? Here's the truth about aligned businesses. Data shows when team members have clarity on what needs to be accomplished and why, they become more empowered to participate in purposeful work. Creating more quality work for everyone in the world is our driving force and mission. When impactful businesses have the tools to do more with their resources, receive funding, and scale, the ripples of their output influences the world.

Here’s a few resources to empower thoughtful leaders like you to dedicate resources towards internal alignment through systems and processes that support external missions with an audaciously clear business strategy.
We assembled a few resources from folks who are doing awesome work in the space.

“Work and working conditions are essential contributors to social inequality in health within and across generations”

“The best way to make employees happy is to set realistic goals and achieve them. The big job is to make sure those small steps are pointing us in the right direction”


“The best performing companies are often the best aligned”

Where to next?
See our services. services page
Meet the company. Company page